Ulta Appeal, Inc., formerly referred to as Ulta Beauty parlor, Cosmetics & Fragrance Inc., is an American chain of charm stores in the United States, headquartered in Bolingbrook, Illinois. Ulta Charm lugs cosmetics and also skincare brand names, guys's as well as ladies's fragrances, nail items, bathroom as well as body items, appeal devices and hair care products. Each shop is additionally outfitted with a beauty parlor, Advantage eyebrow bar and also Dermalogica skin bar. Ulta Charm currently has 1,196 stores throughout all 50 states.